Austin Business Name Attorney

A trade name is the name a business uses to identify itself when doing business. Businesses may spend significant sums marketing and building trade names. Trade names can become very valuable to a business. The infringement of a trade name can mislead potential customers and prevent a business from reaching its full potential. In Texas, businesses are not required to register trade names. Despite this, businesses have the right to protect their trade names from infringement and dilution. If one business uses another business’s trade name, or uses a name that is deceptively similar to another business’s trade name, it is imperative that the infringed business take appropriate legal measures.

I am Austin business lawyer John McDuff. For more than 30 years, businesses across Central Texas and Austin have sought my counsel. I am a CPA in addition to an AV* rated lawyer, and have an intimate understanding of the business and legal considerations that drive a company.

Whether your trade name has been infringed upon or if you are accused of infringing upon another’s trade name, I can serve your interests. I have a varied perspective on these types of issues. In addition to trade name litigation, I also represent clients in copyright infringement litigation and trade secret litigation. In any type of litigation, I strive to find sensible, cost-efficient solutions that protect my clients’ rights.

Contact Austin Trade Names Attorney John McDuff

Call me to discuss the specifics of your trade name dispute. Call 512.457.1177 or reach me online.

*AV, BV and CV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies.

Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the Bar and the Judiciary. Martindale-Hubbell Ratings fall into two categories - legal ability and general ethical standards.

The information that you obtain at this site is not, nor is it intended to be, legal advice, and any use of this information will not create an attorney-client relationship. We invite you to contact us to get advice.